Courses
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Know Your Customer.
Profile your customer's business in a structured way for deeper understanding and stronger insights.
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Opportunity Definition.
Identify and qualify mutual opportunities and set shared objectives.
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Customer Value Proposition.
Take a structured approach to developing compelling selling propositions for customers.
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Financial Landscape.
Gain a deeper insight into P&L management and into the financial drivers of supplier and customer businesses.
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Revenue Management Landscape.
Applying fundamental strategic and category frameworks to understand the commercial landscape for Revenue Management.
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Price Management.
Understanding the fundamentals of pricing and the role of brand and pack price architectures to optimise consumer value.
