Module Content & Curriculum

This Revenue Management module on Price Management explore some of the varied concepts and inter-relationships that impact and shape the price lever. These include some basic economic principles that help shape price behaviour, alongside consumer psychology, price elasticity and P&L considerations. You'll leave this module with a more holistic understanding of the price lever so that you can develop more insightful pricing strategies and make better informed commercial decisions.

    1. Introduction

    2. Pricing Fundamentals

    3. Pricing & Consumer Psychology

    4. Pricing Elasticity & Impacts

    5. Pricing Management

    6. Pricing P&L Impacts

    7. Webinar - Price Management

    8. Reference Library

    9. Application Assignment

    10. Links & Further Learning

About this module

  • Stand-alone Module version
  • Also available as part of learning journey below:
  • Revenue Management