Module Content & Curriculum

In this Module on Know Your Customer you will reflect on your own depth of customer knowledge and get familiar with frameworks and concepts that can help you take a more structured approach to profiling your customer's business . After all - deep customer knowledge and insight is a key foundation of successful selling.

    1. Introduction

    2. Your Customer Landscape

    3. Know Your Customer

    4. Customer Profile

    5. Webinar - Know Your Customer

    6. Check-in: Customer Understanding

    7. Application in your customer

    8. Links & Further Learning

About this module

  • Stand-alone Module version
  • Also available as part of learning journey below:
  • World Class Selling