Trade Management.
Maximising the profitability, efficiency and return of trade promotional and business plan investment.
This module focusses on the Trade Management lever of Revenue Management. You will explore some additional financial metrics that can be of benefit in trade investment discussions alongside traditional P&L and other revenue management metrics. You will take a more holistic commercial view on your customer business plan so that you are better able to secure optimum commercial outcomes with your trade partners.
Introduction
Stock Turns
GMROI
Return on Investment (ROI)
Exercise Workbook - Webinar
Webinar - Trade Management
Reference Library
Application Assignment
Links & Further Learning