Customer Profile Toolkit Section Content

This Toolkit Section supports the population of the customer strategy & business model section of Customer Profiles. It provides an overview of the core considerations in "knowing your customer" and some templates that will help structure your thinking when seeking to complete the customer's strategy section of the Customer Profile.

    1. Introduction

    2. Know Your Customer - introduction

    3. Tools & Templates

About this toolkit section

  • Single tab in Customer Profile
  • Also available alongside other Customer Profile tabs in Academy toolkit below:
  • Customer Profile