Module Content & Curriculum

This module is only available as part of the Customer Commercial Insights programme full learning journey. It provides an added value preparatory module to familiarise you with selected strategic and financial frameworks and KPIs that are used in the programme. This preparatory module will accelerate your ability to understand and interpret the Customer Commercial Profile(s) that are provided later in the programme. You can find out more by clicking on the link at the bottom of the page.

    1. Strategic & Financial Orientation - Objectives

    1. Know Your Customer - Strategy Framework

    2. The Financial Roadmap

    3. Introduction to the Retailer P&L

    4. GMROI - a bite-size video introduction

    5. Additional Resources

About this module

  • Only available as a module within the full Learning Journey programme version